Protecting your brand during sponsorships, brand partnerships, and influencer marketing campaigns
Partnering with an influencer or celebrity can be a powerful way to connect with your target audience, but it’s vital to protect your business.
Peter Kouwenberg, Partner in our Corporate and Commercial department, highlights the potential risks and provides crucial advice on how to safeguard your brand through clear and comprehensive contracts in his new article for Small Business.
“If your business plans on sponsoring a sportsperson or using a social media influencer to help sell your products or services, or to raise brand awareness, then you need to know the best way to protect your business.
There’s a common scenario that a famous sportsperson, influencer or celebrity hits the news headlines for the wrong reasons and the brands they are associated with try to quietly pull the plug on activities, but not after they have faced some bad publicity. This type of marketing activity comes with risks…”
To read Peter’s full article, visit the link here: https://smallbusiness.co.uk/protecting-your-brand-during-sponsorships-brand-partnerships-and-influencer-marketing-campaigns-2596784/
Disclaimer: General Information Provided Only
Please note that the contents of this article are intended solely for general information purposes and should not be considered as legal advice. We cannot be held responsible for any loss resulting from actions or inactions taken based on this article.
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